Brand Purpose workshop
Discover and redefine your brand’s purpose with our refreshing workshop, designed to align your team’s diverse strengths with your brand’s core values and objectives, fostering a deeper, more meaningful connection to your mission.
Our process
We start by understanding your organisational culture and values, creating a reflective environment for your team to understand and reconnect with your mission and objectives.
We give your team the opportunity to step back and introspect. This is crucial, given the fast-paced nature of modern business, allowing for a deeper evaluation of individual roles and contributions.
We help your team rediscover the ‘why’ behind your brand, leading to a cohesive and authentic brand narrative, essential for maintaining motivation and focus.
We can build a bespoke workshop or team building session for any situation
Benefits
Explore and define the unique attributes setting your brand apart
Unearth and understand the motivating stories fuelling your team's drive
Unearth and understand the motivating stories fuelling your team's drive
Reflect on and enhance your accomplishments, fortifying your brand’s future
What people have to say
Meet your facilitator
I’m Devon, a qualified teacher, chartered marketer, and self-professed generalist in solving problems – based in the UK.
Chartered Marketer // MSc Digital Marketing // PGCert Professional Consulting // PGCert Higher Education // Fellow of the HEA // SOSTAC® Certified Planner // PRINCE2® Project Management Practitioner
Got questions? We've got answers
What can I expect from the Brand Purpose Workshop?
You can expect an interactive, online session focusing on discovering and defining your brand’s unique purpose and values using Miro.
How will this workshop help my team?
This workshop is designed to help your team uncover the motivations and stories driving them, fostering a stronger, more unified understanding of your brand’s essence.
How is the workshop structured?
The workshop combines individual reflections, group discussions, and collaborative activities on Miro to explore and define your brand’s unique attributes and core values.
Can we adapt the workshop to our needs?
Absolutely, we can tailor the workshop’s activities and discussions to address your specific concerns and objectives.
How do we implement what we learn in the workshop?
Post-workshop, you’ll have a clearer understanding of your brand purpose, enabling you to align your strategies, actions, and content more cohesively with your brand values.
How do we measure the impact of the workshop?
We provide guidelines and tools to help you assess the alignment and resonance of your actions and content with the newly defined brand purpose, ensuring sustained impact.