Introduction to social media marketing
Engage in an interactive journey through the facets of social media marketing, from understanding the current landscape to developing actionable strategies.
Join Devon Page, a Chartered Marketer and qualified higher education teacher. With an MSc in Digital Marketing and a wealth of experience across various sectors, Devon brings a blend of academic insight and real-world experience to this course.
What you will learn
SOSTAC® planning framework
Gain proficiency in Situation Analysis, identifying where your brand currently stands in the social media realm.
Set SMART Objectives to align your social media goals with broader business aims.
Develop Strategies and Tactics using content pillars and calendars for effective platform engagement.
Content creation & management
Dive into the art of crafting compelling social media content, focusing on copywriting, imagery, and video production.
Learn to use tools like Canva and Adobe Creative Cloud Express for creating impactful social media graphics and videos.
Explore content scheduling and planning using platforms like Trello, Monday.com, and Loomly.
Performance monitoring & analytics
Understand key metrics such as engagement rates, conversions, and video views.
Utilise tools like Google Analytics and Meta Business Suite for in-depth analysis of your social media performance.
Performance monitoring & analytics
Understand key metrics such as engagement rates, conversions, and video views.
Utilise tools like Google Analytics and Meta Business Suite for in-depth analysis of your social media performance.
Course benefits
Hands-on learning
Apply what you learn through exercises, creating real social media campaigns and content.
Expert insights
Benefit from Devon’s extensive knowledge and experience in digital marketing.
Networking opportunities
Connect with peers and professionals, expanding your marketing network.
Join us
This course isn’t just about learning the tools and tactics of social media marketing; it’s about transforming the way you think about and engage with digital audiences. Through strategic insights and practical exercises, you’ll leave equipped to create impactful, data-driven social media strategies.